Email Marketing
We've seen too many email marketing programs run for months without anyone checking segmentation. We start there, every time, before touching a single other lever.
What's Included
- Monthly review calls focused on segmentation, not folded into a bigger, vaguer update.
- A prioritized backlog of fixes tied to segmentation, not buried in a bigger report.
- Proactive flags when segmentation drifts outside expected ranges, flagged the same week it happens.
Ready to Talk Email Marketing?
Most competitors in your market are not watching segmentation as closely as they think they are. That's the whole argument for front-loading the audit.